PUSAN - Irresistible Films, the new production company set up by Hong Kong’s Edko Films and Avex Entertainment of Japan, has announced its management team at the shingle’s launch in Pusan on Sunday.

Nansun Shi, producer of “Infernal Affairs” and “Seven Swords” will head the company as Managing Director. Lorna Tee, previously of the FOCUS: First Cuts project and former business development manager for Variety in Asia, has been announced as General Manager of the joint venture. Jannie Wai, previously of Panorama Entertainment in Hong Kong, is also onboard as production co-ordinator.

The company aims to invest in four to six Asian films a year with film budgets ranging between USD1 million to USD 3million per film by new filmmakers. International sales for films by Irresistible Films will be represented by Distribution Workshop.

© Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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